The Los Angeles Chargers' unique 2024 schedule release video is set in 'The Sims' world, featuring NFL figures like John and Jim Harbaugh, Joe Burrow, Ja'Marr Chase, and cameos from NBA player Nikola Jokic among others.

Collaborating with Sims creators, the Chargers created scenes with attention to detail, Easter eggs, and humor, resulting in millions of views and positive reception from fans.