The Brooklyn Nets are attempting to redefine their identity following a dismal 26-56 season. New head coach Jordi Fernandez, hired after the dismissal of Jacque Vaughn, aims to instill a winning culture and set a clear vision for the future. During a recent meeting, Fernandez emphasized the importance of building a team with 'soul' and fostering winning habits.

Fernandez's focus is on offseason acquisitions, whether via the draft or other means. He advocates for scouting players who embody good character, as the Nets strive to change their fortunes. He introduced a mantra that resonates with the franchise's aspirations: 'If you want something you've never had, you have to do something you've never done,' highlighting the need for bold decisions as they seek their first championship.