Jewell Loyd's journey into custom sneaker design has taken a vibrant turn through a partnership with budding artist Jayda Noble. The Seattle Storm and now Las Vegas Aces guard is known for her colorful footwear, and her latest Nike PE embodies the theme of 'controlled chaos.' Noble, a California Golden Bears athlete, was approached by Loyd to design shoes reflecting their shared experiences in sports and life. The eye-catching designs quickly gained traction, being worn by various NBA players, showcasing the growing intersection of sports and fashion.

Loyd credits Kyrie Irving for paving the way for her journey into this creative design space. While the evolution of female athletes' footwear is gaining momentum, Loyd's custom designs highlight a unique narrative that resonates with fans and sneaker enthusiasts alike, proving that women's sports is indeed an untapped market.