NBA fans bristled as Adam Silver labeled the league a highlights-based product and noted free content on social and media feeds, even as full-game access remains pricey. Mark Cuban pushed back, defending fans and explaining the lack of a single streaming hub amid market money. Mavericks rolled out MavsTV to reach locals at a $125 price, while Prime expands ties and Luka Doncic-Lakers trade chatter surfaces, underscoring a tougher viewing map for fantasy managers.