Rockets season-ticket base up 25% ahead of Kevin Durant’s first season, signaling a surge in fan demand as Houston shifts toward title contention. Durant’s arrival amplifies national exposure with 28 national TV games set, including Amazon and NBC slots, and a home opener against Detroit looming after a road tilt at Oklahoma City. Attendance and corporate partnerships are rising as the organization leans into Udoka’s system and Amen Thompson’s emergence, with Durant and his twin brother adding front-office excitement.