The Dallas Mavericks experienced a dramatic shift in their trajectory this season after trading star Luka Doncic to the Los Angeles Lakers for Anthony Davis. The trade did not pan out as hoped, with Davis sidelined due to injuries and Kyrie Irving suffering a significant ACL tear. This led to a disappointing 39-43 finish, securing only the 10th seed in the Western Conference and an early exit in the Play-In Tournament.

However, the Mavericks struck gold in the NBA Draft Lottery, securing the number one overall pick despite entering with the 11th-best odds. They selected Cooper Flagg, a standout from Duke who averaged 19.2 points, 7.5 rebounds, and 4.2 assists, elevating expectations for next season. The buzz around Flagg has already resulted in substantial ticket sales and merchandise sales, suggesting a renewed optimism among fans.