NBA:
Does Lakers-One Piece synergy signal a broader shift in NBA-branding strategies toward pop culture collaborations?
Qwiket AI:
Yes. The Lakers’ collaboration with One Piece signals teams embracing broader pop-culture ecosystems to attract younger and diverse fans. This can widen the funnel for fantasy leagues—more fans means more engagement with player content, fantasy-related promotions, and potentially new formats that tie in with media crossovers.
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Los Angeles Lakers: