The NBA is expanding its international reach with plans to host six regular-season games in Europe over the next three years, starting with the Grizzlies and Magic in Berlin and London in January 2026. This marks the NBA's inaugural regular-season game in Germany, featuring local stars Franz and Moritz Wagner from the Magic, who expressed their excitement about representing their hometown. The league will also bring games to Manchester and Paris in the subsequent seasons, reflecting the growing enthusiasm for basketball across the continent.

NBA Managing Director George Aivazoglou highlighted the league's commitment to engaging European fans and communities, aiming to further solidify the NBA's presence in countries like Germany, France, and the UK. As part of this strategy, the NBA is working towards launching its own branded league in Europe, which could include a mix of existing teams and new franchises, creating competition for the EuroLeague. The NBA's commitment to European markets signals a significant shift in its global strategy.