Netflix's America’s Team: The Gambler and His Cowboys dives into Jerry Jones’s control of the Dallas Cowboys, tracing the 1989 purchase that vaulted the franchise into a global money machine and shaped a celebrity-driven era. The eight-part series spotlights the 1990s dynasty, the on- and off-field controversies, and the tension between ownership and football ops. It threads in Jimmy Johnson, Troy Aikman, Emmitt Smith, Michael Irvin, and cameos from George W. Bush, Phil Knight, and Rupert Murdoch, painting a saga that is as much a soap opera as it is a sports tale. The portrait isn’t shy about Jones’s swagger and missteps, or the price of chasing a bigger stage for the Cowboys.

From the early ownership gambit to the Ring of Honor moments and Irvin’s cocaine-era confessions, the doc argues that Jones’s appetite for control built a franchise that dominates headlines even in down years. While some episodes feel glossy, the core message lands: the owner’s oversized vision can push a roster toward glory or controversy, shaping a culture that bleeds into fantasy rosters and betting expectations. It’s a must-watch for fans who want the narrative behind the numbers behind a franchise that never stops talking.