Taylor Swift’s engagement to Travis Kelce has vaulted football into a national spectacle, reshaping the sport’s cultural narrative while the NFL leans into the show. The piece frames Kelce as a fulcrum of a broader American unity storyline, with the Cowboys vs. Eagles season opener serving as a high-profile backdrop. It also notes the luxury market surrounding the moment, underscoring how media buzz and celebrity power influence the game-day hype around the league.