The discussion centers around the concept of 'prove it' years for various NFL players, coaches, and general managers as the season approaches. This term highlights the pressure faced by teams and individuals who need to perform well to secure their future positions within their respective organizations.

Highlighted are coaches like Brian Daboll of the New York Giants, who is perceived to be under significant pressure to deliver results in the upcoming season. The Giants' management and fanbase demand improvement after a disappointing campaign, making it crucial for Daboll and his team to demonstrate their capability for success. Similar sentiments resonate across other franchises, where specific players and coaching staff are also evaluated under the same lens of necessity for improvement.