Alex Ovechkin launches Ovi’s Great Crunch at Giant stores, with proceeds benefiting pediatric cancer causes through the GR8 Chase, the V Foundation, Hockey Fights Cancer, and Ovechkin’s Pediatric Cancer Research Grant. This marks another Giants cereal tie-in after Ovi O’s, timed as he pursues Gretzky’s all-time goal mark and as retirement chatter swirls around a potential final Capitals season.

The initiative boosts Ovechkin’s brand visibility while fans focus on his goal pace, leadership on the Capitals, and the charity halo surrounding his long career in Washington. The season opener against the Bruins looms as a backdrop to this public-facing chapter of his legacy.