During a promotional video shoot in Alaska, Seattle Kraken forward John Hayden experienced a startling encounter with a brown bear. Filming in Katmai National Park, alongside the team's mascot Buoy, they were knee-deep in a river when the bear charged towards them. Fortunately, the bear veered away just in time, allowing Hayden, Buoy, and the crew to return to shore safely. This unexpected incident highlights the wildlife in the area, known for its annual 'Fat Bear Week' and salmon-feasting bears. Kraken's director noted the bear's familiarity with humans, pointing out that they often aren't scared by their presence.

As part of a youth hockey promotion, the trip brought the Kraken's mascot and players to Alaska, despite the absence of an NHL team in the state. Hayden humorously blamed Buoy for attracting the bear's attention due to its distinctive appearance. The crew had taken necessary safety measures, hiring guides to navigate the bear-populated area, demonstrating the team's commitment to both fun and safety during their promotion.