In a humorous twist during a promotional video shoot, Seattle Kraken forward John Hayden found himself in a precarious situation with a brown bear while fly-fishing in Alaska's Katmai National Park. Accompanied by the team's mascot, Buoy, the duo was interrupted as a bear charged toward them, seemingly intrigued by the mascot’s vibrant appearance. Fortunately, the bear turned away before any contact was made, allowing Hayden and the crew to safely return to shore unharmed. Kraken's marketing director, Melissa O'Brochta, noted that the unexpected encounter underlined the reality of filming in bear territory and emphasized their cautious approach when organizing such events.

This incident, which occurred during an annual trip promoting youth hockey, highlights the adventurous spirit and unexpected moments that come with the territory of outdoor promotional work. Hayden humorously remarked about the bear's interest in Buoy, adding a light-hearted touch to the otherwise precarious situation.