The NHL franchise in Salt Lake City has officially been named the Utah Mammoth, thanks to extensive fan input over the past year. Owners Ryan and Ashley Smith expressed excitement about the community-driven choice, highlighting the significance of the brand as a representation of Utah's heritage and collective aspirations.

The Mammoth will retain the color scheme of black, light blue, and white, with a logo that reflects the state's mountainous landscape, complete with a curved tusk forming a 'U'. This name replaces the temporary designation of Utah Hockey Club, which was one of three finalists. The franchise is also set to make a mark in the upcoming draft with the fourth overall pick, while boasting significant salary cap space for new acquisitions.

With stars like captain Clayton Keller and emerging talents such as Logan Cooley and Karel Vejmelka, the Mammoth have the potential to contend for the playoffs in the near future, adding excitement for fans and investors alike.