The Chicago White Sox are making significant strides in the NIL space, unveiling their 2025 roster of CHISOX Athletes. This initiative continues to connect the team with promising college athletes across a variety of sports, focusing on those with Midwest ties, while also extending its reach nationwide. The roster includes notable talents such as Notre Dame linebacker Drayk Bowen and Michigan State guard Jeremy Fears Jr., alongside returning athlete Robbie Avila, who gained fame throwing out a first pitch at Guaranteed Rate Field.

Unlike typical NIL programs, the White Sox provide athletes with a comprehensive marketing experience, including professional photoshoots, VIP access to games, and personalized apparel. The CHISOX program has successfully fostered connections that may pay dividends in future fan engagement and brand loyalty. With established alumni like Terrence Shannon Jr. and Carnell Tate, this program serves as a model for innovative NIL partnerships in professional sports.