VJ Edgecombe, Sixers rookie, joined the Phillies-Braves Friday for a ceremonial first pitch in a cross-sport moment that highlighted Philadelphia’s shared-experience vibe. He mingled with Edmundo Sosa, Nick Castellanos and Alec Bohm as the Phanatic staged a playful moment, and Apple TV offered a different broadcast flavor. The cameo underscores Philly’s branding of crossover promos that fuel fan chatter and fantasy talk.