Raheem Morris frames Atlanta’s rebuild around Detroit’s toughness, aiming to graft a Detroit-like culture onto the Falcons with Bijan Robinson and Drake London leading the way. The clash with Detroit sparked mutual respect between Morris and Dan Campbell while underscoring that culture can drive performance as much as Xs and Os. Morris notes the Lions’ 2020 arc from rough start to mid-table growth, crediting the foundation laid by Arthur Smith, Terry Fontenot, and the roster that built a durable, finishing-minded unit. The Falcons intend to mirror that grit in practice tempo, conditioning, and finish-the-game mindset.