The incident involving Jax Ulbrich, son of Atlanta Falcons defensive coordinator Jeff Ulbrich, prank-calling quarterback Shedeur Sanders during the 2025 NFL Draft has sparked significant controversy. Jax impersonated a general manager, misleading Sanders as he slipped to the fifth round, resulting in widespread backlash from fans and analysts alike. Following the prank, both the Falcons organization and Jax faced hefty fines, totaling $250,000 for the team and $100,000 for Jax. The NFL's decision to penalize the Falcons indicates serious concerns over confidentiality breaches ahead of the draft. This incident reflects poorly on the Falcons, overshadowing their successful draft haul that included standout players like Jalon Walker and James Pearce Jr.