Nike has renewed its partnership with Deion Sanders, head coach of the Colorado Buffaloes, and his son, rookie quarterback Shedeur Sanders of the Cleveland Browns. The collaboration aims to create a special edition of the Diamond Turf 92 signature shoes, featuring a sleek black colorway with white and red accents to honor Coach Prime's legacy.

After the announcement, Deion shared promotional photos on Instagram, which garnered an enthusiastic response from Kansas City Chiefs tight end Travis Kelce, who expressed his excitement with multiple flame emojis, indicating strong support and camaraderie among Nike athletes. This collaboration signifies a blend of sports heritage, family, and modern athletic fashion.