Branding your fantasy squad matters. A witty, pun-filled team name can buoy your mindset and keep you engaged all season, sometimes as much as a well-timed roster move. The piece stresses that the best names flip a current player’s name or weave in a clever twist, and that a strong name can outlast seasons and rival banter. It also nods to the joy of preseason chatter and the occasional roster shake-up, reminding readers that style and substance aren’t mutually exclusive in fantasy football.

On the preseason side, the piece flags standout performances and potential fantasy fixtures, including the Commanders and several notable backs and receivers who could shape rosters this year. It muses on movers like Brian Robinson Jr. in Washington, and touches on the fun/fiery side of the game with references to teams like the Buffalo Bills and the Tampa Bay Buccaneers. Overall, it ties the fantasy game’s grit to its branding—production plus personality—each season.