Sidney Crosby, the iconic Pittsburgh Penguins player, has taken his passion for excellence beyond the ice by joining Norqain, a luxury watch brand co-founded by fellow NHL stars. As a brand ambassador and shareholder, Crosby partners with Mark Streit and Roman Josi to elevate the brand's profile. Known for his meticulous work ethic and pursuit of improvement, Crosby embraces the values embodied by Norqain, which he discovered during the 2019 NHL All-Star Game.

Streit praises Crosby's character, suggesting that his involvement signifies a major milestone for the company. With plans for future growth in the competitive watch industry, Crosby's commitment could potentially lead to greater roles as he transitions from his on-ice career. The partnership reflects a deep friendship and shared values between the players, promising an exciting future for both the brand and Crosby.