Taylor Swift announced The Life of a Showgirl, sparking a wide cross-promo wave across the NHL. Teams from Calgary to Winnipeg posted swift-themed tributes—glittery orange flashes, album-cover nods, and cheeky riffs on Swift’s 12th album. Jarome Iginla led Calgary’s homage, while Carolina pressed a playful VP email bit, Columbus teased an orange-era cover, and Florida noted a Panthère de Cartier pendant. Matt Boldy and William Nylander were highlighted, and Nico Hischier received a captain-themed nod. The Maple Leafs leaned into Nylander’s presence at a concert, while Jets recalled Dylan DeMelo’s old No. 12. The slate of posts blended pop culture with hockey lore, creating fresh hype as the season nears and Swift herself previews an appearance on New Heights with Kelce. Fantasy managers should watch these clubs for early-season energy, potential momentum shifts, and standout players who ride this cultural buzz into fantasy relevance.