MLB:
Could this type of moment influence how sponsors view Cubs home games in terms of activation and fan interaction?
Qwiket AI:
Sponsors may see value in aligning with highly shareable, lighthearted moments that translate into social reach during a game. Cubs activations could emphasize interactive fan content, in-venue engagement, and cross-promotion with fantasy platforms. The upside is heightened visibility; the risk is overshadowing the actual game, so balance is key.
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Chicago Cubs: