Marshawn Lynch handed out Rivalries jerseys to Rams fans ahead of Week 11’s Rams-Seahawks clash, turning merchandising into a live moment. The Rivalries kit features a near-black blue base with yellow and royal trim and a matte helmet, unveiled in August and now on Fanatics. The surprise gifts included LA rapper YG and a Rams superfan, Spider Ram.

Lynch even FaceTimed a Seahawks fan’s brother and handed him a Cooper Kupp Rivalries jersey, illustrating a branded nod to the big regional rivalry. The moment underscores how jersey drops and cross-team stories shape fan engagement and betting chatter around this interdivisional showdown.