H-E-B teams with the Houston Texans for a fresh run of game-day ads starring C.J. Stroud, Will Anderson Jr., Nico Collins and Tank Dell in the Cookout Commentators series, with Toro making a cameo. The spots highlight popular game-day products and tailgate picks while dropping lighthearted banter among the Texans crew. For every Texans sack, H-E-B will donate $1,000 to the Houston Food Bank. Fans can catch the ads during the game and on H-E-B’s YouTube and social channels.

Last season’s installments featured Stroud and Anderson Jr. clashing playfully over brisket queso, a dynamic that this year expands with the same humor and newer faces. The campaign blends football with grocery-shopping culture, offering a branding lift for the Texans and fresh talking points for fantasy-minded fans keeping an eye on off-field moves that shape team narratives.