Atlanta Falcons Defensive Coordinator Jeff Ulbrich recently took responsibility for a prank call made by his son, Jax, to NFL Draft prospect Shedeur Sanders, which resulted in hefty fines for both Ulbrich and the organization. The incident has sparked a significant backlash, with Ulbrich stating he would not appeal the $100,000 fine imposed on him personally and a $250,000 fine on the Falcons. He publicly apologized to the Sanders family and praised their gracious acceptance of the apology.

Ulbrich emphasized the importance of security in handling sensitive information and acknowledged that his oversight contributed to the incident. He has since informed the Falcons organization about his son's involvement, aiming to prevent such occurrences in the future. This incident raises questions about the responsibilities of coaches and their families and the ethical implications of actions that could tarnish reputations in professional sports.

The Atlanta Falcons face scrutiny once again, as their organizational dysfunction leads to significant penalties from the NFL. After a prank call incident involving college quarterback Shedeur Sanders, the Falcons were fined $250,000, and defensive coordinator Jeff Ulbrich received a $100,000 fine for failing to secure confidential draft information. The prank, orchestrated by Ulbrich's son, was seen as a serious breach of conduct, prompting apologies from both Ulbrich and the Falcons organization.

In addition to this blunder, the Falcons have made questionable decisions in recent drafts. Last year, they controversially picked Michael Penix Jr. right after signing Kirk Cousins to a massive contract. This year, they traded away a future first-round pick to select defensive end James Pearce Jr. With a poor track record in recent drafts, the Falcons have raised alarms about their ability to build a competitive team.

The NFL has swiftly penalized the Atlanta Falcons for a prank phone call to Shedeur Sanders, which occurred during the draft. Atlanta has been fined $250,000, while defensive coordinator Jeff Ulbrich faces a $100,000 penalty due to the incident, which originated from a prank initiated by Ulbrich's son. The call, falsely representing the New Orleans Saints' GM, drew significant attention and highlighted lapses in the team's internal security measures. The Falcons acknowledged their accountability and emphasized their commitment to reinforcing security protocols going forward.

In a statement, the organization expressed gratitude for the NFL's thorough investigation and stated their intention to collaborate with the Ulbrich family on community service initiatives related to the event. After the incident, Jax Ulbrich publicly apologized on social media to Sanders, acknowledging his actions were inappropriate and detracted from the quarterback’s moment. Sanders was subsequently drafted by the Cleveland Browns, a move that may reshape both their futures in the league.

The NFL has imposed significant fines on the Atlanta Falcons and defensive coordinator Jeff Ulbrich due to a prank call incident involving his son during the 2025 NFL Draft. The Falcons were fined $250,000, while Ulbrich personally received a $100,000 penalty. The league's disciplinary action stems from the team's failure to secure confidential information, which was disclosed when Jax Ulbrich, using his father's iPad, prank-called quarterback Shedeur Sanders pretending to be New Orleans Saints GM Mickey Loomis.

Following the call, Sanders expressed confusion over how his number was obtained, noting that it is only shared with coaches. The Falcons have acknowledged the situation and stated that the Ulbrich family is committed to community service efforts to address the incident. The team emphasized confidence in their security practices and plans to reinforce adherence to these protocols moving forward.

Jax Ulbrich's prank call to Shedeur Sanders has turned into a costly lesson for his father, Atlanta Falcons defensive coordinator Jeff Ulbrich. The NFL has imposed a hefty fine of $250,000 on the Falcons, matching the infamous Spygate penalty, alongside a personal $100,000 fine for Jeff. The prank, which involved impersonating Saints GM Mickey Loomis, utilized Sanders' phone number obtained from Jeff's iPad.

In addition to financial penalties, Jax will also face community service as part of his punishment. This incident highlights the importance of cybersecurity, especially in the fast-paced world of the NFL, where personal information can lead to dire consequences.