Damar Hamlin makes his acting debut in Hallmark’s A Bills Love Story, a Bills-centered holiday romcom filming around Buffalo. The trailer hints at Hallmark/NFL collaboration, with Hamlin popping in for a wink as part of a Bills-flavored plot. The film will premiere November 22, bolstering cross-brand visibility for the Bills and the league. Cameos from Bills figures including Dawson Knox and Joshua Palmer are teased, and Buffalo staples like Highmark Stadium anchor the backdrop.

The piece notes added Hallmark NFL crossovers after last year’s Chiefs-themed Holiday Touchdown, and lists several Bills figures expected to cameo, including Reid Ferguson and DeWayne Carter. Filming locations emphasize Buffalo’s community spirit, aligning the team’s on-field identity with Hallmark’s family storytelling. Fantasy readers should view this as a branding moment rather than a direct player performance signal, with no immediate on-field impact expected for the Bills.