Buffalo Bills running back James Cook has made an impressive debut on the NFL's Top 100 Players of 2025 list, coming in at No. 89. This recognition follows his remarkable performance in the previous season, where he earned his second consecutive Pro Bowl nod and led the league with 16 rushing touchdowns. At just 25 years old, Cook's talents are gaining national attention, yet he finds himself at a crossroads as he enters the final year of his rookie contract.

Despite being recognized as one of the top players in the league, Cook's financial compensation remains disproportionately low for his performance level. Currently, his cap hit for the 2025 season stands at $5.7 million, making him the 13th highest on the Bills, and 50th among running backs in terms of average annual contract value at $1.46 million. Cook is aiming for a contract extension that better reflects his contributions to the team.