Keon Coleman is an upside play for Buffalo in Week 1, but his groin comes with risk and his role hinges on how the Bills deploy theirWR corps after adding Joshua Palmer. Coleman flashed big-play ability in flashes but lacked consistency, leaving him as a risky WR3 in 12+ team leagues—though a big game against Baltimore could accelerate his breakout arc if he’s healthy.

Palmer’s arrival hints Coleman remains the downfield threat, but Week 1 could skew toward a higher target share for Palmer or the run game. Managers should monitor practice reports closely; Coleman’s Week 1 value may hinge on health, and his ceiling is highest in shootouts.

Overall, Coleman’s Week 1 upside is real but not guaranteed. If groin limits him, Palmer and the Bills’ others will soak up targets, capping Coleman’s floor. Still, in deeper formats, a healthy Coleman could deliver a breakout, especially as the Bills tilt toward a fast, vertical offense this season.