The Buffalo Bills are under significant pressure as they embark on a 2023 season filled with high expectations, especially after being featured on HBO's Hard Knocks. The change in NFL rules now allows playoff teams to participate in the series, exposing the Bills to the famed "Hard Knocks curse," which has historically seen teams fail to win the Super Bowl after featuring on the show. Central to the Bills' hopes is quarterback Josh Allen, whose performance and leadership are seen as key factors in the team's success. While he has led the Bills to deep playoff runs, some question whether he can overcome past performance issues to secure a championship.

Head coach Sean McDermott also faces scrutiny, particularly regarding his defensive strategies as the Bills' defense has been inconsistent in critical moments. Fans are eager for tangible results after years of near misses, with many believing that luck also plays a crucial role in winning a championship. The Bills' journey will be closely watched, as they must navigate the challenges of elite competition, particularly from teams like the Kansas City Chiefs, while trying to seize their moment. The season ahead promises to be both thrilling and tense for Bills supporters.