A limited-edition Josh Allen MVP Puffs cereal lands in Wegmans stores from Buffalo to Erie for a short run, with 1 per box going to Oishei Children’s Hospital. A Bills‑themed wave follows: the Bills Mafia Box returns at McDonald’s across New York, and Tre'Davious White is honored with Tre'Dae sundaes by Pittsford Farms Dairy.

The promo blitz rides Allen’s MVP chatter and Bills loyalty, blending local charity with fanfare. It’s a Bills-brand moment more than a fantasy lever, yet it keeps Allen and teammates in the weekend spotlight for casual fans and fantasy players alike.