The NFL is seeing a unique trend among its athletes as more players turn to reading as a form of self-improvement and distraction from digital devices. Star receiver A.J. Brown gained attention for reading 'Inner Excellence' on the sideline during a game, prompting a surge in sales and inspiring his teammates to share their own reading choices. From the Atlanta Falcons' book club to individuals like Brock Purdy and Zach Ertz, players are embracing the literary world to enhance their performance and well-being.

Reading not only fosters personal growth but also aids in mental recovery for many players. Some, like Purdy, delete social media apps to focus on literature, while others find books pivotal for maintaining calmness in high-pressure situations. Titles like 'Atomic Habits' and biographies of coaching legends are popular among the players. The trend reveals a deeper side to these athletes, showcasing their commitment to growth both on and off the field.